<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[keyword results for presidents day]]></title><description><![CDATA[keyword results for presidents day]]></description><link>https://gateway.bibliocommons.com/v2/libraries/sjpl/rss/search?query=presidents%20day&amp;searchType=smart&amp;view=grouped</link><generator>RSS for Node</generator><lastBuildDate>Sat, 10 Oct 2026 01:40:16 GMT</lastBuildDate><item><title><![CDATA[Presidents' Day]]></title><description><![CDATA[The kids in Mrs. Connor's class learn facts about the presidents.]]></description><link>https://sjpl.bibliocommons.com/v2/record/S156C6273641</link><guid isPermaLink="true">https://sjpl.bibliocommons.com/v2/record/S156C6273641</guid><category><![CDATA[BK]]></category><category><![CDATA[eng]]></category><dc:creator><![CDATA[McNamara, Margaret]]></dc:creator><pubDate>Sun, 31 Jan 2021 00:00:00 GMT</pubDate><comments>https://sjpl.bibliocommons.com/item/comment/6273641156</comments><format>BK</format><subtitle></subtitle><language>eng</language><image_url>https://secure.syndetics.com/index.aspx?isbn=9781534498945/MC.GIF&amp;client=sanjosepl&amp;type=xw12&amp;oclc=1285931792</image_url></item><item><title><![CDATA[Presidents' Day]]></title><description><![CDATA["Relevant images match informative text in this introduction to Presidents' Day. Intended for students in kindergarten through third grade"-- Provided by publisher.]]></description><link>https://sjpl.bibliocommons.com/v2/record/S156C5845063</link><guid isPermaLink="true">https://sjpl.bibliocommons.com/v2/record/S156C5845063</guid><category><![CDATA[BK]]></category><category><![CDATA[eng]]></category><dc:creator><![CDATA[Koestler-Grack, Rachel A.]]></dc:creator><pubDate>Wed, 31 Jan 2018 00:00:00 GMT</pubDate><comments>https://sjpl.bibliocommons.com/item/comment/5845063156</comments><format>BK</format><subtitle></subtitle><language>eng</language><image_url>https://secure.syndetics.com/index.aspx?isbn=9781626177543/MC.GIF&amp;client=sanjosepl&amp;type=xw12&amp;oclc=</image_url></item><item><title><![CDATA[Presidents' Day]]></title><link>https://sjpl.bibliocommons.com/v2/record/S156C5161467</link><guid isPermaLink="true">https://sjpl.bibliocommons.com/v2/record/S156C5161467</guid><category><![CDATA[BK]]></category><category><![CDATA[eng]]></category><dc:creator><![CDATA[Dash, Meredith]]></dc:creator><pubDate>Sat, 31 Jan 2015 00:00:00 GMT</pubDate><comments>https://sjpl.bibliocommons.com/item/comment/5161467156</comments><format>BK</format><subtitle></subtitle><language>eng</language><image_url>https://secure.syndetics.com/index.aspx?isbn=9781629700465/MC.GIF&amp;client=sanjosepl&amp;type=xw12&amp;oclc=</image_url></item><item><title><![CDATA[Presidents' Day]]></title><description><![CDATA[Introduces Presidents' Day, including the accomplishments of Presidents Washington and Lincoln, why the holiday is important, and how it is celebrated today.]]></description><link>https://sjpl.bibliocommons.com/v2/record/S156C4045016</link><guid isPermaLink="true">https://sjpl.bibliocommons.com/v2/record/S156C4045016</guid><category><![CDATA[BK]]></category><category><![CDATA[eng]]></category><dc:creator><![CDATA[Rissman, Rebecca]]></dc:creator><pubDate>Mon, 31 Jan 2011 00:00:00 GMT</pubDate><comments>https://sjpl.bibliocommons.com/item/comment/4045016156</comments><format>BK</format><subtitle></subtitle><language>eng</language><image_url>https://secure.syndetics.com/index.aspx?isbn=9781432940560/MC.GIF&amp;client=sanjosepl&amp;type=xw12&amp;oclc=</image_url></item><item><title><![CDATA[Presidents' Day]]></title><description><![CDATA[What began as a day to celebrate the birthday of George Washington, the first president of the United States of America, has grown to include every other president to serve as leader of the country. Learn all about Presidents' Day, from its earliest beginnings to how Americans celebrate this occasion today. Children will love this easy-to-understand introduction of this important national holiday.]]></description><link>https://sjpl.bibliocommons.com/v2/record/S156C4485974</link><guid isPermaLink="true">https://sjpl.bibliocommons.com/v2/record/S156C4485974</guid><category><![CDATA[BK]]></category><category><![CDATA[eng]]></category><dc:creator><![CDATA[Peppas, Lynn]]></dc:creator><pubDate>Sun, 31 Jan 2010 00:00:00 GMT</pubDate><comments>https://sjpl.bibliocommons.com/item/comment/4485974156</comments><format>BK</format><subtitle></subtitle><language>eng</language><image_url>https://secure.syndetics.com/index.aspx?isbn=9780778747567/MC.GIF&amp;client=sanjosepl&amp;type=xw12&amp;oclc=318100505</image_url></item><item><title><![CDATA[Presidents' Day]]></title><description><![CDATA[Mrs. Madoff's preschool class learns about President's Day and puts on a play about the men who inspired the holiday, particularly those featured on Mount Rushmore.]]></description><link>https://sjpl.bibliocommons.com/v2/record/S156C3370382</link><guid isPermaLink="true">https://sjpl.bibliocommons.com/v2/record/S156C3370382</guid><category><![CDATA[BK]]></category><category><![CDATA[eng]]></category><dc:creator><![CDATA[Rockwell, Anne F.]]></dc:creator><pubDate>Thu, 31 Jan 2008 00:00:00 GMT</pubDate><comments>https://sjpl.bibliocommons.com/item/comment/3370382156</comments><format>BK</format><subtitle></subtitle><language>eng</language><image_url>https://secure.syndetics.com/index.aspx?isbn=9780060501945/MC.GIF&amp;client=sanjosepl&amp;type=xw12&amp;oclc=63705766</image_url></item><item><title><![CDATA[Presidents Day]]></title><description><![CDATA[Students find out how Presidents Day is celebrated today and learn about the history of George Washington and Abraham Lincoln. Through stories, songs and crafts, students learn more about how the president is elected, his or her responsibilities, and the nation's most famous home, the White House.]]></description><link>https://sjpl.bibliocommons.com/v2/record/S156C2618153</link><guid isPermaLink="true">https://sjpl.bibliocommons.com/v2/record/S156C2618153</guid><category><![CDATA[DVD]]></category><category><![CDATA[eng]]></category><pubDate>Sat, 31 Jan 2004 00:00:00 GMT</pubDate><comments>https://sjpl.bibliocommons.com/item/comment/2618153156</comments><format>DVD</format><subtitle></subtitle><language>eng</language><image_url>https://secure.syndetics.com/index.aspx?isbn=0753201107732/MC.GIF&amp;client=sanjosepl&amp;type=xw12&amp;oclc=&amp;upc=0753201107732</image_url></item><item><title><![CDATA[Presidents' Day]]></title><link>https://sjpl.bibliocommons.com/v2/record/S156C4408591</link><guid isPermaLink="true">https://sjpl.bibliocommons.com/v2/record/S156C4408591</guid><category><![CDATA[BK]]></category><category><![CDATA[eng]]></category><dc:creator><![CDATA[Dayton, Connor]]></dc:creator><pubDate>Tue, 31 Jan 2012 00:00:00 GMT</pubDate><comments>https://sjpl.bibliocommons.com/item/comment/4408591156</comments><format>BK</format><subtitle>Día De Los Presidentes</subtitle><language>eng</language><image_url>https://secure.syndetics.com/index.aspx?isbn=9781448867080/MC.GIF&amp;client=sanjosepl&amp;type=xw12&amp;oclc=733755210</image_url></item><item><title><![CDATA[The Day the President Was Shot]]></title><link>https://sjpl.bibliocommons.com/v2/record/S156C5391583</link><guid isPermaLink="true">https://sjpl.bibliocommons.com/v2/record/S156C5391583</guid><category><![CDATA[BK]]></category><category><![CDATA[eng]]></category><dc:creator><![CDATA[O'Reilly, Bill]]></dc:creator><pubDate>Sun, 31 Jan 2016 00:00:00 GMT</pubDate><comments>https://sjpl.bibliocommons.com/item/comment/5391583156</comments><format>BK</format><subtitle>The Secret Service, the FBI, A Would-be Killer, and the Attempted Assassination of Ronald Reagan</subtitle><language>eng</language><image_url>https://secure.syndetics.com/index.aspx?isbn=9781627796996/MC.GIF&amp;client=sanjosepl&amp;type=xw12&amp;oclc=928488580</image_url></item><item><title><![CDATA[A President's Daily Brief]]></title><description><![CDATA[What was daily life under the Trump presidency really like? An accessible ebook with short, thematic entries showing the corruption of the entire Trump presidency, A President’s Daily Brief, Year 1-4: The Day-by-Day Lurch of Trump’s Norm-Breaking Presidency is the full volume of Micah Fisher-Kirshner’s series, representing the four years of Trump’s time in power and the subversion that occurred. More than a compiled list of significant events that portray Trump as the most corrupt American president, this digestible and scannable read of in-the-moment posts pulled from news outlets and credible sources provides an intimate look at how the administration went about breaking the presidential norms on a daily basis. Readers also will have access to citations to fact-check claims. This quick read on a Trump presidency that started off with outrage and graduated to righteous indignation is a must-have for those who enjoy history, politics, and government or simply want to read about the most notorious presidency in history.]]></description><link>https://sjpl.bibliocommons.com/v2/record/S156C6552585</link><guid isPermaLink="true">https://sjpl.bibliocommons.com/v2/record/S156C6552585</guid><category><![CDATA[EBOOK]]></category><category><![CDATA[eng]]></category><dc:creator><![CDATA[Fisher-Kirshner, Micah]]></dc:creator><pubDate>Sun, 31 Jan 2021 00:00:00 GMT</pubDate><comments>https://sjpl.bibliocommons.com/item/comment/6552585156</comments><format>EBOOK</format><subtitle>The Day-by-Day Lurch of Trump’s Norm-Breaking Presidency</subtitle><language>eng</language><image_url/></item><item><title><![CDATA[He Has Shot the President!]]></title><description><![CDATA[Chronicles the assassination of President Lincoln at the hands of John Wilkes Booth and details the assassin's escape attempt and ultimate execution.]]></description><link>https://sjpl.bibliocommons.com/v2/record/S156C4778611</link><guid isPermaLink="true">https://sjpl.bibliocommons.com/v2/record/S156C4778611</guid><category><![CDATA[BK]]></category><category><![CDATA[eng]]></category><dc:creator><![CDATA[Brown, Don]]></dc:creator><pubDate>Fri, 31 Jan 2014 00:00:00 GMT</pubDate><comments>https://sjpl.bibliocommons.com/item/comment/4778611156</comments><format>BK</format><subtitle>The Day John Wilkes Booth Killed President Lincoln : April 14, 1865</subtitle><language>eng</language><image_url>https://secure.syndetics.com/index.aspx?isbn=9781596432246/MC.GIF&amp;client=sanjosepl&amp;type=xw12&amp;oclc=</image_url></item><item><title><![CDATA[President Obama]]></title><description><![CDATA[Describes the daily activities of the president and the rest of the first family, from early-morning exercise and family time in the evenings to top secret security briefings, and discusses the duties the presidency involves.]]></description><link>https://sjpl.bibliocommons.com/v2/record/S156C3926802</link><guid isPermaLink="true">https://sjpl.bibliocommons.com/v2/record/S156C3926802</guid><category><![CDATA[BK]]></category><category><![CDATA[eng]]></category><pubDate>Sat, 31 Jan 2009 00:00:00 GMT</pubDate><comments>https://sjpl.bibliocommons.com/item/comment/3926802156</comments><format>BK</format><subtitle>A Day in the Life of America&apos;s Leader</subtitle><language>eng</language><image_url>https://secure.syndetics.com/index.aspx?isbn=9781603208291/MC.GIF&amp;client=sanjosepl&amp;type=xw12&amp;oclc=</image_url></item><item><title><![CDATA[The Kennedy Assassination--24 Hours After]]></title><description><![CDATA[Historian Steven Gillon tells the story of how Johnson consolidated power in the twenty-four hours following the assassination. Based on scrupulous research and new archival sources, this narrative sheds new and surprising light on one of the most written-about events of the twentieth century.--From publisher description.]]></description><link>https://sjpl.bibliocommons.com/v2/record/S156C3884242</link><guid isPermaLink="true">https://sjpl.bibliocommons.com/v2/record/S156C3884242</guid><category><![CDATA[BK]]></category><category><![CDATA[eng]]></category><dc:creator><![CDATA[Gillon, Steven M.]]></dc:creator><pubDate>Sat, 31 Jan 2009 00:00:00 GMT</pubDate><comments>https://sjpl.bibliocommons.com/item/comment/3884242156</comments><format>BK</format><subtitle>Lyndon B. Johnson&apos;s Pivotal First Day as President</subtitle><language>eng</language><image_url>https://secure.syndetics.com/index.aspx?isbn=9780465018703/MC.GIF&amp;client=sanjosepl&amp;type=xw12&amp;oclc=316825583</image_url></item><item><title><![CDATA[Stink]]></title><description><![CDATA[The shortest kid in the second grade, James Moody, also known as Stink, learns all about the shortest president of the United States, James Madison, when they celebrate Presidents' Day at school.]]></description><link>https://sjpl.bibliocommons.com/v2/record/S156C3072515</link><guid isPermaLink="true">https://sjpl.bibliocommons.com/v2/record/S156C3072515</guid><category><![CDATA[BK]]></category><category><![CDATA[eng]]></category><dc:creator><![CDATA[McDonald, Megan]]></dc:creator><pubDate>Tue, 31 Jan 2006 00:00:00 GMT</pubDate><comments>https://sjpl.bibliocommons.com/item/comment/3072515156</comments><format>BK</format><subtitle>The Incredible Shrinking Kid</subtitle><language>eng</language><image_url>https://secure.syndetics.com/index.aspx?isbn=9780763628918/MC.GIF&amp;client=sanjosepl&amp;type=xw12&amp;oclc=66265876</image_url></item><item><title><![CDATA[We're Red, Weird, and Blue! What Can We Do?]]></title><description><![CDATA[A.J. and Andrea represent Ella Mentry during the Presidents' Day challenge against Dirk School in the hope of winning a top-secret prize.]]></description><link>https://sjpl.bibliocommons.com/v2/record/S156C5908894</link><guid isPermaLink="true">https://sjpl.bibliocommons.com/v2/record/S156C5908894</guid><category><![CDATA[BK]]></category><category><![CDATA[eng]]></category><dc:creator><![CDATA[Gutman, Dan]]></dc:creator><pubDate>Fri, 31 Jan 2020 00:00:00 GMT</pubDate><comments>https://sjpl.bibliocommons.com/item/comment/5908894156</comments><format>BK</format><subtitle></subtitle><language>eng</language><image_url>https://secure.syndetics.com/index.aspx?isbn=9780062796844/MC.GIF&amp;client=sanjosepl&amp;type=xw12&amp;oclc=1133581960</image_url></item><item><title><![CDATA[Día del Presidente]]></title><description><![CDATA[In Presidents' Day, young readers will learn about this American holiday and the ways people celebrate it. Vibrant, full-color photos and carefully leveled text will engage emergent readers as they explore this unique holiday.A labeled diagram introduces readers to the three U.S. presidents most closely associated with Presidents' Day, while a picture glossary reinforces new vocabulary. Children can learn more about Presidents' Day online using our safe search engine that provides relevant, age-appropriate websites. Presidents' Day also features reading tips for teachers and parents, a table of contents, and an index.Presidents' Day is part of Jump!'s Holidays series.]]></description><link>https://sjpl.bibliocommons.com/v2/record/S156C6610152</link><guid isPermaLink="true">https://sjpl.bibliocommons.com/v2/record/S156C6610152</guid><category><![CDATA[EBOOK]]></category><category><![CDATA[spa]]></category><dc:creator><![CDATA[Manley, Erika S.]]></dc:creator><pubDate>Wed, 31 Jan 2018 00:00:00 GMT</pubDate><comments>https://sjpl.bibliocommons.com/item/comment/6610152156</comments><format>EBOOK</format><subtitle/><language>spa</language><image_url>https://secure.syndetics.com/index.aspx?isbn=9781624967405/MC.GIF&amp;client=sanjosepl&amp;type=xw12&amp;oclc=1001287823</image_url></item><item><title><![CDATA[El Día de los Presidentes]]></title><description><![CDATA[Introduces Presidents' Day, explaining the historical events behind it, how it became a holiday, and how it is observed.]]></description><link>https://sjpl.bibliocommons.com/v2/record/S156C5317942</link><guid isPermaLink="true">https://sjpl.bibliocommons.com/v2/record/S156C5317942</guid><category><![CDATA[BK]]></category><category><![CDATA[spa]]></category><dc:creator><![CDATA[Ansary, Mir Tamim]]></dc:creator><pubDate>Thu, 31 Jan 2008 00:00:00 GMT</pubDate><comments>https://sjpl.bibliocommons.com/item/comment/5317942156</comments><format>BK</format><subtitle/><language>spa</language><image_url>https://secure.syndetics.com/index.aspx?isbn=9781432919368/MC.GIF&amp;client=sanjosepl&amp;type=xw12&amp;oclc=244628709</image_url></item><item><title><![CDATA[We're Red, Weird, and Blue! What Can We Do?]]></title><description><![CDATA[A.J. and Andrea represent Ella Mentry during the Presidents' Day challenge against Dirk School in the hope of winning a top-secret prize.]]></description><link>https://sjpl.bibliocommons.com/v2/record/S156C6009451</link><guid isPermaLink="true">https://sjpl.bibliocommons.com/v2/record/S156C6009451</guid><category><![CDATA[EBOOK]]></category><category><![CDATA[eng]]></category><dc:creator><![CDATA[Gutman, Dan]]></dc:creator><pubDate>Fri, 31 Jan 2020 00:00:00 GMT</pubDate><comments>https://sjpl.bibliocommons.com/item/comment/6009451156</comments><format>EBOOK</format><subtitle></subtitle><language>eng</language><image_url>https://secure.syndetics.com/index.aspx?isbn=9780062796868/MC.GIF&amp;client=sanjosepl&amp;type=xw12&amp;oclc=1135319822</image_url></item><item><title><![CDATA[We're Red, Weird, and Blue! What Can We Do?]]></title><description><![CDATA[For Presidents' Day, A.J. and Andrea from Ella Mentry will compete against their Dirk School rivals in the Presidents' Day Challenge. The winning school will get a free trip to an amusement park and a top-secret prize. The problem is that A.J. doesn't know anything about US presidents, unless it involves their use of toilets. Will A.J. and Andrea be able to work together and bring home the win?]]></description><link>https://sjpl.bibliocommons.com/v2/record/S156C6188119</link><guid isPermaLink="true">https://sjpl.bibliocommons.com/v2/record/S156C6188119</guid><category><![CDATA[AB]]></category><category><![CDATA[eng]]></category><dc:creator><![CDATA[Gutman, Dan]]></dc:creator><pubDate>Fri, 31 Jan 2020 00:00:00 GMT</pubDate><comments>https://sjpl.bibliocommons.com/item/comment/6188119156</comments><format>AB</format><subtitle></subtitle><language>eng</language><image_url>https://secure.syndetics.com/index.aspx?isbn=9780062968425/MC.GIF&amp;client=sanjosepl&amp;type=xw12&amp;oclc=1130380973</image_url></item><item><title><![CDATA[Mr. Macky Is Wacky!]]></title><description><![CDATA[Mr. Macky dresses up as Abraham Lincoln to get the students at Ella Mentry School excited about their Presidents' Day oral reports.]]></description><link>https://sjpl.bibliocommons.com/v2/record/S156C6017132</link><guid isPermaLink="true">https://sjpl.bibliocommons.com/v2/record/S156C6017132</guid><category><![CDATA[AB]]></category><category><![CDATA[eng]]></category><dc:creator><![CDATA[Gutman, Dan]]></dc:creator><pubDate>Fri, 31 Jan 2014 00:00:00 GMT</pubDate><comments>https://sjpl.bibliocommons.com/item/comment/6017132156</comments><format>AB</format><subtitle></subtitle><language>eng</language><image_url>https://secure.syndetics.com/index.aspx?isbn=9781490624891/MC.GIF&amp;client=sanjosepl&amp;type=xw12&amp;oclc=1032072122</image_url></item><item><title><![CDATA[The Presidents]]></title><description><![CDATA["Addresses formative moments in the lives of the presidents, crucial political decisions, little-known facts, and insights into the intriguing individuals Americans have selected to lead our country. Each chapter includes seven related narrative entries,one for each day of the week"--Jacket flap.]]></description><link>https://sjpl.bibliocommons.com/v2/record/S156C4315966</link><guid isPermaLink="true">https://sjpl.bibliocommons.com/v2/record/S156C4315966</guid><category><![CDATA[BK]]></category><category><![CDATA[eng]]></category><dc:creator><![CDATA[Gaffney, Dennis]]></dc:creator><pubDate>Tue, 31 Jan 2012 00:00:00 GMT</pubDate><comments>https://sjpl.bibliocommons.com/item/comment/4315966156</comments><format>BK</format><subtitle>Exploring History One Week at A Time</subtitle><language>eng</language><image_url>https://secure.syndetics.com/index.aspx?isbn=9781401323752/MC.GIF&amp;client=sanjosepl&amp;type=xw12&amp;oclc=</image_url></item><item><title><![CDATA[Brigham Young, Pioneer Prophet]]></title><description><![CDATA[Provides a fully realized portrait of Mormon leader Brigham Young, a colossal figure in American religion, politics, and westward expansion.]]></description><link>https://sjpl.bibliocommons.com/v2/record/S156C4408950</link><guid isPermaLink="true">https://sjpl.bibliocommons.com/v2/record/S156C4408950</guid><category><![CDATA[BK]]></category><category><![CDATA[eng]]></category><dc:creator><![CDATA[Turner, John G.]]></dc:creator><pubDate>Tue, 31 Jan 2012 00:00:00 GMT</pubDate><comments>https://sjpl.bibliocommons.com/item/comment/4408950156</comments><format>BK</format><subtitle></subtitle><language>eng</language><image_url>https://secure.syndetics.com/index.aspx?isbn=9780674049673/MC.GIF&amp;client=sanjosepl&amp;type=xw12&amp;oclc=792887455</image_url></item><item><title><![CDATA[Body of War]]></title><link>https://sjpl.bibliocommons.com/v2/record/S156C3399884</link><guid isPermaLink="true">https://sjpl.bibliocommons.com/v2/record/S156C3399884</guid><category><![CDATA[MUSIC_CD]]></category><category><![CDATA[eng]]></category><pubDate>Thu, 31 Jan 2008 00:00:00 GMT</pubDate><comments>https://sjpl.bibliocommons.com/item/comment/3399884156</comments><format>MUSIC_CD</format><subtitle>Songs That Inspired An Iraq War Veteran</subtitle><language>eng</language><image_url>https://secure.syndetics.com/index.aspx?isbn=0093624987925/MC.GIF&amp;client=sanjosepl&amp;type=xw12&amp;oclc=212752000&amp;upc=093624987925</image_url></item><item><title><![CDATA[Families]]></title><link>https://sjpl.bibliocommons.com/v2/record/S156C4351757</link><guid isPermaLink="true">https://sjpl.bibliocommons.com/v2/record/S156C4351757</guid><category><![CDATA[BK]]></category><category><![CDATA[eng]]></category><pubDate>Thu, 31 Jan 2013 00:00:00 GMT</pubDate><comments>https://sjpl.bibliocommons.com/item/comment/4351757156</comments><format>BK</format><subtitle>Traditional and New Structures</subtitle><language>eng</language><image_url>https://secure.syndetics.com/index.aspx?isbn=9780824211189/MC.GIF&amp;client=sanjosepl&amp;type=xw12&amp;oclc=778426405</image_url></item><item><title><![CDATA[Advertisers at Work]]></title><description><![CDATA[Annotation Conversations with some of the sharpest minds in advertising lead the reader gently into the heart of the business. A great read whether youre starting out in advertising or simply want to pick up some tips from the greats. Mark Tungate, author ofAdland: A Global History of AdvertisingandBranded Beauty: How Marketing Changed the Way We LookInAdvertisers at Work, Tracy Tuten conducts interviews with some of the ad worldsbiggest players. The interviewsranging from advertising legend Mike Hughes to leaders of the next generation like David Oakley and Susan Credlereveal much about the nature of creativity and why we all respond to certain ads either with a laugh or a purchase. Tutens skillful questions also highlight how these men and women learned the craft, found mentors, and landed jobs doing things they 'didnt know you could get paid to do.' They talk about successes and failures, their hopes and dreams, and the direction of the industry as we move into the age of social and branded media. If you are in the field of advertising or one of those people who often say, Hey, did you see that commercial . . ., youll findAdvertisers at Worka valuable addition to your bookshelf. John Sweeney, Distinguished Professor, School of Journalism University of North Carolina, Chapel Hill;Former Associate Creative Director, Foote, Cone s future, pay homage to the lions of the past, and offer insights into what it takes to win in the ad game today. Each chapter is devoted to one advertising executive, showcasing that persons unique vision and perspective into the world of advertising. Who are these leaders? Talent, perseverance, creativity, and pure grit set these people apartand thats where their similarities end. With a mix of senior contributors and up-and-coming talent representing the creative crafts, media, planning, and account services from a variety of agencies and locales, this book pulls back the curtain and invites readers to live each leaders experiences up close. Theyll learn from the advertisers at work. Every interview shows how advertising leaders have an impact on a day-to-day basis: charting strategy, making effective pitches, managing clients and key partners, calling in the creative muse, reading the publics mood, developing the right mix of media to launch a campaign, or pouncing on opportunities the rest of us cant see. This book:Shares the untold stories of senior executives and rising stars in advertisingDemystifies the craft of advertising from the perspectives of creatives, media strategists, planners, and account executivesProvides insights, strategies, and tactics readers can put to work immediatelyOffers predictions on the rapidly changing advertising landscapeOther books in the Apress At Work Series:Coders at Work, Seibel, 978-1-4302-1948-4Venture Capitalists at Work, Shah & Shah, 978-1-4302-3837-9CIOs at Work, Yourdon, 978-1-4302-3554-5CTOs at Work, Donaldson, Seigel, & Donaldson, 978-1-4302-3593-4Founders at Work, Livingston, 978-1-4302-1078-8European Founders at Work, Santos, 978-1-4302-3906-2.]]></description><link>https://sjpl.bibliocommons.com/v2/record/S156C6389903</link><guid isPermaLink="true">https://sjpl.bibliocommons.com/v2/record/S156C6389903</guid><category><![CDATA[EBOOK]]></category><category><![CDATA[eng]]></category><dc:creator><![CDATA[Tuten, Tracy L.]]></dc:creator><pubDate>Tue, 31 Jan 2012 00:00:00 GMT</pubDate><comments>https://sjpl.bibliocommons.com/item/comment/6389903156</comments><format>EBOOK</format><subtitle></subtitle><language>eng</language><image_url>https://secure.syndetics.com/index.aspx?isbn=9781430238294/MC.GIF&amp;client=sanjosepl&amp;type=xw12&amp;oclc=810078967</image_url></item></channel></rss>